“[sideloading] would allow customers to download apps without needing to use the App Store, which would mean developers wouldn't need to pay Apple's 15 to 30 percent fees.” https://www.macrumors.com/2023/04/17/app-sideloading-support-coming-ios-17/

Not a chance. Apple will just use another method to collect their "commission”: https://developer.apple.com/support/storekit-external-entitlement/

Remember: Tim Cook views our customers as THEIR customers, our sales as THEIR sales, and the 30% as what they rightfully deserve for gracing us with a platform that we provide no other value to.

iOS 17 to Support App Sideloading to Comply With European Regulations

Apple in iOS 17 will for the first time allow iPhone users to download apps hosted outside of its official App Store, according to Bloomberg's...

MacRumors
@marcoarment I just want to use my own apps that I built myself on my phone without having to redeploy those every week, but that seems too big of an ask 😕
@melgu @marcoarment Yes, this. It’s so frustrating when I go to use my app and it is gone. Redeploying it too early doesn’t help, at least not always. Grumble.