Center for Media Engagement UTHow can journalism incorporate AI, including generative tools like ChatGPT and Bard, to improve production and distribution of news?
Highlights from this #ISOJ2023 session🧵
Aimee Rinehart, The Associated Press:
While many journalists are concerned about AI contributing to mis- and disinformation, newsrooms are using ChatGPT in useful ways: generating summaries, creating outlines, keyword lists, adding hashtags, headline brainstorming and rapid construction of HTML.
Sam Han, The Washington Post:
Newsrooms can use AI to reach audiences in different ways. Example: a chatbot answering questions about election coverage on a news website based on live data (newsrooms would provide data - it would then be crafted into natural language by the chatbot) #ISOJ2023
If someone asked ChatGPT these questions directly, the AI tool may fabricate the answers, since it's a language-based tool (as opposed to fact-based). This new recommendation of AI built into news sites would give live, fact-based answers to audience questions. #ISOJ2023
Jeremy Gilbert, Digital Media Strategy, Northwestern University:
The question of AI tools replacing real journalists is not a relevant question at the moment. Right now is the time to experiement with AI and find out how it can help journalists and newsrooms serve their audience better. #ISOJ2023
Aimee Rinehart, The Associated Press:
Generative AI can help local and smaller newsrooms with basic flow of information. Since they are smaller, they also have more freedom to experiment with these tools compared to larger newsrooms. #ISOJ2023