In light of recent Twitter changes, going further, I'm going to focus on mediums that I 100% control.

Meaning my own Mastodon instance, self-hosted blog, and newsletter.

It sucks investing a decade into Twitter and having to pay so I can reach my friends.

I'm not willing to pay, not only because pay-to-win sucks, but because it opened my eyes to what social networks do - appropriating your content and connections without any guarantee for the future.

@koss I don't know your situation so this may not be applicable, but for me, an alternative with much less work involved (ie not running my own instance) is to host all my own content on a simple blog (technically a static site generator) and link to posts from social media like a Mastodon account (or Facebook, if it's something family, etc might care about). Treat the social media posts themselves as ephemeral.