Mastodawn

European Commission to propose rules for relaxing cookie-notice-popups. First, they ask for feedback. Should we be concerned with lack of transparency of this process? Disclaimer: I worked on #ePrivacy, advising in this case for the EU Parliament work. This very work that cannot move forward due to a diplomatic-legal paralysis in one EU institution.
#GDPR #DigitalServicesA #DigitalEUambassador https://www.euractiv.com/section/data-privacy/news/cookie-fatigue-the-questions-facing-the-eu-commission-initiative/

Cookie fatigue: The questions facing the EU Commission initiative

The European Commission wants to discuss with stakeholders how to improve consumer awareness of online trackin

EURACTIV

Show thread

Stephan Eggermont Apr 11, 2023

@LukaszOlejnik wouldn’t it be much simpler to apply what we know: cookie banners do not actually provide consent?

Show thread

Steve Hill 🏴󠁧󠁢󠁷󠁬󠁳󠁿🇪🇺Apr 11, 2023

@LukaszOlejnik "many people are tired of these complex cookie banners and just give up on expressing their privacy preferences."

Agree, but this is largely the product of poor enforcement. An easy to find "agree" button and a long and convoluted "reject" process does not constitute informed consent, and companies engaging in that should have the book thrown at them.

Show thread

Steve Hill 🏴󠁧󠁢󠁷󠁬󠁳󠁿🇪🇺Apr 11, 2023

@LukaszOlejnik Proper enforcement would ensure cookie banners are simple "accept/reject" affairs and the vast majority of people would hit "reject". Resulting in tracking cookies being worth so little that it wouldn't be worth losing your audience to popups at all. But the EU needs to look hard at cookieless tracking and draft laws to prevent or devalue all cross-site tracking rather than concentrating on cookies.