What Bud Light wants to do is move away from reliance on older White consumers to preserve its market share. No wonder this is so frustrating to a GOP that has refused to make the same effort. https://www.washingtonpost.com/politics/2023/04/10/bud-light-beer-ad-transgender-dylan-mulvaney/?itid=ap_philipbump
What the Bud Light backlash has in common with today’s Republican Party

The beer brand wanted to expand its appeal, just as the GOP has occasionally attempted. In each case, the same group pushed back.

The Washington Post
@pbump ouch