greatly appreciating this work from @Niloufar (it tears down an online service that claims to offer "user research without the users") https://niloufars.substack.com/p/i-tried-out-syntheticusers-so-you - a couple of specific things:

- she went right at it with a consequential user research case
- she used one where she knew the results of a well-conducted qual study
- she named the stereotyping inherent in this
- she refused to call an LLM "AI" & thus avoided the hype

thank you & brava!