I think one underappreciated thing that's happening with ChatGPT is that it's reminding people of how joyful it is to do totally mundane searches, i.e. looking up recipes, and *not* get indundated with a million fucking ads.
@brandonsilverman @mmasnick Also, even when you’re not getting ads, search engines have tuned themselves to be basically shopping engines, and so searches are overwhelmed by results from e-commerce sites.