I remember during the early VR/AR craze, people were pitching it to me, "come work on it! this will be the new mobile!"
Some were genuine, and some were just bullshiters riding on the hype wave. I shrugged. ¯\_(ツ)_/¯

Now, in the last few weeks (especially in the last few days), I have seen a bunch of laypeople, general IT people, and ML experts alike say "this is the new iPhone moment!".
Those were followed up by product announcements from almost everyone.

And, this time, I definitely agree.