@davemosk
My first foray into this was to try and claim social.govt.nz a la @donkey and ended up being pointed to DIA as the '.govt.nz' owner... they were ok with the idea but said I needed an agency or formal project to ask for it.
I've just been round the traps again within MoE and had a good chat to our Social Media team who I'm pleased to say had actually done some research along with the SM teams at other agencies but had decided collectively that 'the market' wasn't there and therefore..