Cabel SasserMar 18, 2023

• Direct From The Factory Reese’s 🤩 #new

You’re not going to believe me, and that’s fine, but I’m here to tell you that these are ABSOLUTELY, without question, the BEST Reese’s peanut butter cups you will eat.

Packaged and shipped mere moments (?) after being made, the chocolate is perfect, the peanut butter tastes fresher — it’s your mental ideal of a Reese’s, realized. Psychosomatic? Who cares. Try it for yourself!!

Show threadJohn Siracusa
@cabel We did a blind taste test of factory-direct and local convenience store Reese’s peanut butter cups. My entire family did no better than chance in identifying which was which. I correctly identified ten out of ten samples. Supertasters unite!
Mar 18, 2023 at 8:48pmIvory for iOS
Show threadLeewardMar 18, 2023
@siracusa @cabel …so which was definitively better John?
Show threadJohn SiracusaMar 18, 2023
@DeusPigritae @cabel I liked the factory-fresh better.
Show threadWub-Fur Internet RadioMar 18, 2023
@siracusa @cabel https://youtu.be/CRgEkek-sb8
John Lee Supertaster--They Might Be Giants

YouTube
Show threadRevJeberMar 18, 2023
@siracusa @cabel
Ten? You all had 10 peanut butter cups? You could have made it best of 4 and shared the other six with us.
Show threadfreeformz 🏳️‍🌈Mar 18, 2023
@siracusa @cabel please tell me I can sign up on their website for a monthly direct from factory subscription?!?
Show threadJustin MarringtonMar 19, 2023
@siracusa @cabel Question from over the pond: does “direct from the factory” just mean “fresher” or does it also mean “does not contain milk processed for shelf life via controlled lipolysis”?
Show threadCabel SasserMar 19, 2023
@howlingeverett @siracusa I don’t know what those words mean but I believe the idea is “sent right to you instead of spending a full calendar year sitting on shelves in various distribution warehouses”
Show threadPatrick O'SullivanMar 19, 2023

@cabel @howlingeverett @siracusa I think they’re alluding to the fact that they (Hershey’s) may use chocolate that is deliberately stale in the first place, so does ordering them fresh actually change the flavor?

Reference: https://www.chemistryworld.com/podcasts/butyric-acid/1017662.article

Butyric acid

The taste of American chocolate divides continents. Louise Crane reveals the ingredient that explains why

Chemistry World
Show threadJustin MarringtonMar 19, 2023

@osullivan @cabel @siracusa I was, yes 😅

I learned recently that Hershey *adds* Butyric acid to the Cadbury they manufacture under licence in the US market, which feels like a crime against chocolate.

Normally the acid just appears naturally over time as a side effect of the milk processing - Hershey invented the process pre-war and every other manufacturer jumped on the same process because Hershey was the big game in town in the 40s. And then it became “what chocolate tastes like”.

Show threadJustin MarringtonMar 19, 2023

@osullivan @cabel @siracusa I’ve learned to love the occasional Reese’s cup because peanut butter and chocolate is an inspired combination.

But the first time I had one I thought someone was pranking me and had like…dipped it in rancid Parmesan cheese water.

Show threadJohn SiracusaMar 19, 2023
@howlingeverett Freshness.
Show threadJared WhiteMar 19, 2023
@siracusa @cabel I’ll have to try these! I highly recommend the Justin’s brand peanut butter cups — the peanut butter is super fresh in those. They sell them at Whole Foods and Target.
Show threadChiefadam2Apr 21, 2023
@siracusa @cabel wait, tell me more about these factory direct Reese’s peanut butter cups