Then he mentions a "Master Plan" that will make everything better once these turbulent pushcarts are dealt with. The diatry writer asks other drivers about the plan and "they say it is probably the usual thing - to make things better for the truckers in the streets and maybe more money for the drivers."
Vague promises about a plan that followers interpret without evidence as benefit for them.
This is taking longer than I expected and I'm realizing I probably should have made it into an essay I could get paid for but anyway I'm going to take a break and I'll continue later because I love this book and have so much to say about it.
Ok but just a little more because this next bit's really good. Chapter 9 starts by telling us how the trucks have "an enormous advantage", because although the diary tells us they had already targeted the pushcarts, at the time no one knew: the attacks pretended to be accidents. Isolated, rather than coordinated. Sound familiar?
Then it describes in some detail the disinformation campaign. First we learn that people are talking, saying "'I hear it is the pushcarts that are to blame.' [...] Where they had heard nobody was sure." But the intrepid researcher of the book has an idea:
There's a weekly newspaper "published as a community service" by the baddie's trucking company. It's free to groceries stores to give customers and sent to city council members, etc. So here we have information pretending to be of the community and not-for-profit and in fact using the resources of a large company to spread propaganda by undercutting news sources that need to profit to function.
There's an anonymous columnist calling himself (pronoun as in book) "The Community Reporter" <- again, appropriation of community identity - and writing about "The Pushcart Menace" - a phrase with particular resonance in 1964.
The Community Reporter writes about what "people" want. It's presented pretty broadly here, won't be hard even for kids to pick up on the game - hopefully they continue to recognize it, because it's everywhere, and not always much subtler.
Now, maybe not many people read this propaganda "(Some grocers said that they had trouble giving it away"), but - WAIT FOR IT- "enough people did [...] for one of the more respectable daily papers to announce a series entitled "'Pushcarts-Are They A Menace to Our Streets?'"
Industry propaganda disguised as community paper and pushed by industry funds -> mainstream news covering an entirely invented "menace."
Sound familiar?
In the series, the reporter interviews the head of a trucking company - not the one with the plan, the one with the victim complex. Again he uses the word "poor" about the trucks (anthropomorphizing a truck); claims that the facts are speaking for themselves; and cites the number of accidents involving pushcarts as proof that the pushcarts are a menace. (the "accidents" are deliberately caused by the truckers).
SOUND FAMILIAR?
The chapter ends with pushcart peddler Old Anna, incensed because the Community Reporter said pushcarts were unsanitary, saying "'You ask me what is the menace [...] And I will tell you. It is *plastic bags*!"
and on that prophetic note, I really am going to take a break. Tbc.
I should be working on the final edits for The Imposition of Unnecessary Obstacles but *rubs hands together* let's talk about the Pushcart Model of Collective Action instead! We're on Chapter 10 which is subtitled "The Pushcarts Decide to Fight"
At this point we've come back to when we started; that is, to just after the act of violence that we saw committed in Chapter 1. That's right, Chapters 3-9 showed how the roots of violence start way before the violence happens.
The pushcarts decide to fight in a meeting which somewhat parallels the truckers meeting earlier, although we see it directly, not through diary entries. Notably, the meeting was called to crowdfund or, as we used to call it, take up a collection for the peddler whose cart was destroyed in Chapter 1. In other words, we see this community first in an act of mutual aid.
(it's also a wonderful lesson in introducing a large ensemble cast and quickly "tagging" each with memorable characteristics, in this case usually what they sell on their pushcarts)
The peddlers move pretty quickly through chipping in for the new pushcart, to commenting on increased violence, to sharing information that makes clear the bigger picture of malicious rumors (disinformation) and violence framed as accidents.
Then the Pushcart King, Maxie Hammerman, says he will explain based on a lot of thinking. He is demonstrating the leadership role of taking a big-picture view of the situation and considering the opposing interests and strategies at work, then synthesizing and communicating.
He explains the strategy against them: the trucks are making the city unlivable, so "they have to find somebody else to blame". They chose pushcarts because pushcarts are few and *seem fewer than they are*
Sound familiar?
The pushcarts seem fewer than they are because they stick to their own neighborhoods, we can think of parallels with minority groups that seem fewer than they are to the majority because they stay in their own neighborhoods (where the majority don't go) but also of groups that seem fewer than they are because it's dangerous to be who they are.
One peddler points out that even if the trucks kill all the pushcarts, that won't solve the traffic problem that is making people angry at the trucks.
Maxie Hammerman responds: "So then they will have to find someone else to blame."
Sound familiar?
Okay, but the pushcart peddlers do not want to all be killed. So they decide to fight. Notably (and despite the title of "Pushcart King") they decide this by a vote - a contrast to the trucker meeting, where the bosses claim to be acting on input from the employees but do not ask for it publicly, and announce plans that they do not explain in detail.
The pushcarts have decided to fight, now they have to figure out how. Some are fine with causing physical harm to the truck drivers, but there are challenges and risks to every method they think of, and others don't want to hurt any people at all, including truck drivers.
The idea of how to fight comes from Carlos, who almost never speaks up in meetings. In Ch 11, we learn that Carlos is a great carton-flattener, and what that means; only after learning about his job, we learn that the reason he doesn't speak up much is that he only speaks Spanish.
A lot of the pushcart peddlers have Eastern European and particularly Jewish-associated names, and the illustrations reflect this (recall that the illustrator was the author's partner). And now there's Carlos, who only speaks Spanish. The Pushcart King translates for him, because "Maxie Hammerman spoke Spanish and twelve other languages. He had to, being the Pushcart King."
"Maxie Hammerman spoke Spanish and twelve other languages. He had to, being the Pushcart King."
So this is a fairly diverse community, at least linguistically. But it is important to note here that there are no characters identified as Black or Asian in this book.
Carlos, in translation, says something important. While other peddlers have been focused on "fighting", Carlos points out "that the problem is to make people see who *is* blocking the streets." This is absolutely a physical war, but it is also a battle of perception & narrative.
The insight is not to look for something that will hurt the truckers, but to look for something that will hurt their propaganda. And Carlos has the answer, which he got from his son. Note how often kids have important roles in this book, even though they are not main characters - Carlos's son, the boy who took the photo documenting the violence, and more later.
(They are mostly though not all boys - more on that later too). These are realistic, and important, roles for kids to play in this struggle.
The idea is a pea-shooter, with pins stuck through the peas. A peddler asks if they will shoot the truck drivers, but "It is Carlos' belief that even truck drivers are people." <- ANTI-FASCIST REFUSAL TO DEHUMANIZE THE ENEMY! "He has told his little boy that he must never shoot at people, and he does not wish to set a bad example." <-another example of respecting children.
The pea-pins are to be used instead to shoot at the tires, immobilizing the trucks and *showing everyone who is really blocking the streets*. The peddlers (mostly) love this idea, but the other important thing from this chapter is the question of how to pay for peas and pins.
Protest actions have costs - also contrast this to the truck companies funding a weekly paper they give away for free. But Maxie Hammerman has the solution here: he reaches out to a movie star -the "influencer" I mentioned from Chapter 7- who had expressed her anti-truck opinion. Allies.
Chapter 12, the start of the pea-shooter campaign, is pretty great and I don't want to ruin it for people, so I'm going to (TRY to) pull back a little and just draw out a few key insights.
The pea-shooters remind me of something I heard from
protest historian L.A. Kauffman about the value of protest actions being playful or humorous. This also helps for the pacifist pushcart peddlers who struggle with the idea of harming even a tire, but quickly start having fun.
And while this action is fun for the peddlers, it is incredibly frustrating for the truck drivers, leading them to act worse and worse, which contributes to the puncturing of their propaganda.
In Chapter 13 we get Maxie Hammerman's version of dataviz: a map of the city with red and gold pea-pins marking hits on trucks. "Although Maxie had not left his shop all day, he had the clearest picture of the battle" <- importance of different roles
He uses this to deploy resources strategically: while the peddlers all started in their usual vending areas, when they come in from ammunition he can send them to unblocked streets.
The chapter ends with some terrible sexism about how women can't shoot pea-shooters accurately, only slightly mitigated by the woman in question leveraging stereotypes ("Who would suspect an old lady") and the excellent motto "By Hand"
To Be Continued! Just realized I should hashtag this thread too:
#ThePushcartWarAlso, my new book THE MIMICKING OF KNOWN SUCCESSES comes out tomorrow!!! It is fun and genre-bending and getting great reviews, please ask your fave indie bookstore and/or library for a copy!
Sorry for the long break [it's release week!!! *squeeeeeee*] In Chapter 14 we see the reaction to the pea-pin campaign, which mostly emphasizes again the value of a stealth attack: the truckers are confused, and in their confusion score some own goals.
There's also a warning about not pea-shooting non-trucks (because a particularly avid peddler zings a woman who "insulted his sauerkraut.") "That will only make trouble," says General Anna.
#ThePushcartWar