An Instagram-branded, ActivityPub-compatible messaging app could do serious damage to Twitter's business model.
https://www.moneycontrol.com/news/business/startup/meta-mulls-a-twitter-competitor-codenamed-p92-that-will-be-interoperable-with-mastodon-10223961.html
P92 team wants to use data of all Instagram users regardless of their participation in the new platform being planned by Meta, according to sources