The Book of KelsContent is corporate.
Don't be corporate.
The only way left to combat the algorithms is being aggressively human.
Niklas@Nezchan Totally agree. "Content" is term coined from the perspective of the user. It is the amorphous stuff that fills the <content> place holder in the business model, the stuff that goes between the ads so that Google recommends the site. You create works. They might be used as content, but that is not what defines them.
I think of it as less the perspective of the user and more of the people who profit from the traffic. Which itself is generally not the creator of the work.