Meta plans scary ad-tech for AR:

“We should be able to run a very good ads business,” [Himel] said. “I think it’s easy to imagine how ads would show up in space when you have AR glasses on. Our ability to track conversions, which is where there has been a lot of focus as a company, should also be close to 100 percent. If we’re hitting anything near projections, it will be a tremendous business,” he said. “A business unlike anything we’ve seen on mobile phones before.”'

https://www.theverge.com/2023/2/28/23619730/meta-vr-oculus-ar-glasses-smartwatch-plans