It’s Niice’s 10th birthday today! They grow up so darn fast…

We couldn’t decide between facepainting or ice skating… so instead we celebrated by launching Niice Docs on Product Hunt https://www.producthunt.com/posts/niice-docs

Niice Docs - Online brand guidelines without the gruntwork | Product Hunt

Create living guidelines that evolve with your brand, in a platform that combines the easy editing of Notion and the creative control of InDesign.

Product Hunt

10 years feels like a good time to thank some folks who were instrumental in helping get the Niice ball rolling, even if it was only a nudge:

@danmall was the first person I showed a mockup of Niice to, and the first person to say “that looks cool, you should build that”

@[email protected] was the person who took my basic prototype and actually made it work, and did the lion’s share of development for the first few years.

When we launched the first version (one week after my call with Dan), @elliotjaystocks tweeted about it and gave us our first big boost (back when going viral was still a good thing). Traffic started snowballing from there, and we started to get featured by the likes of
@[email protected]

When I told Jon Gold about the traffic we were getting, he recommended putting ads on it.

I shared an office with @andymcmillan at the time, and he encouraged me to reach out to the likes of Campaign Monitor & Mailchimp for “sponsorship”.

@buzz was heading up design at Campaign Monitor then, and liked what we were doing, so very kindly sponsored us for several months (despite a miniscule clickthrough rate). Mailchimp, Squarespace and others did the same.

@armstrong Congratulations, Chris! Really loved getting to share an office with you the last few months I was in Belfast. Hope you'll come visit sometime!! 🙌