I watched the youtube clip where Scott Adams did his racist star turn, and another where he "explained" himself.

It seemed clear that he knew he would lose the strip. He was quite deliberate about it.

More like a career move than an outburst. Planned cancelling.

Not the quiet part said out loud, but the loud part delivered quietly and calmly.

https://www.npr.org/2023/02/28/1159605012/dilbert-cartoonist-scott-adams-rant-rebuke

@jayrosen_nyu Anybody whose livelihood depends on entertaining the public is an idiot for stepping into politics or social issues. All they’re going to do is lose about half their audience right off the bat. In Adams case he’s totally killed his career.
He tried to promote the notion he was a master of persuasion, what an egomaniac.
I guess all that’s left is for him anymore is stroking his ego with the handful of bigots that tune in his podcast. Lol!