Mastodawn

Bastian Allgeier Feb 20, 2023

TIL that one of Germany’s biggest supermarket chains will stop producing printed marketing flyers this year. Their main argument is the climate and the numbers are insane:

Yearly savings:

- 390.000 m3 of wood
- 70.000 tons of CO2
- 380.000.000 kWh of electric energy

It’s the CO2 equivalent of roughly 60.000 ICE cars and the energy could power 100.000 4-person households for a year 🤯

https://www.rewe.de/nachhaltigkeit/unsere-ziele/projekte/klimaschutz/papierlos/

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Todd Alder

@bastianallgeier It is great to see a company take this step. I have tried to affect some change locally, but it has come to nothing. Even my local post office tells me they cant stop sending me advertisement flyers. Shameful

But the statistics regarding CO2 and energy? Astounding. Makes you wonder what the total numbers would be for all of the wasteful German (and American) advertising. 🤔 Thank you for the info