He’s treating user security like a marketing tactic https://www.wired.com/story/twitter-sms-2fa-twitter-blue/
Twitter’s Two-Factor Authentication Change ‘Doesn't Make Sense’

The company will soon require users to pay for a Twitter Blue subscription to get sign-in codes via SMS. Security experts are baffled.

WIRED
@taylorlorenz But isn't the new free 2FA safer anyways than SMS verification?
@taylorlorenz @thull very much so. And it’s not new, it’s been around for Twitter for years.