If you're a news outlet who doesn't mention the possibility of transphobia as a reason an out trans girl was killed (or even that she was trans), but does mention trans status any time a trans person commits a crime, you are creating an enemy the public can't sympathize with, but only can see as a risk to themsleves.

I am so tired.

@joelle If you are truly tired, and there is real enemy but not sympathized population about this double-standard, you dont need to be tired, the irritated people, which is majority, in your case will talk for themselves. If this is not correct, then they are making more friends than enemies with their stupid ads, which would be logical for their perspective.