@jepyang Stephen King once described himself as the McDonalds of Horror authors. That, I disagree with.

But Rowling most definitely is the McDonalds of Fantasy writers. Entertaining, but nothing special.

Ursula le Guin and so many other fantasy authors I've read take the genre and go deep enough to shake a person out of the concept of what they believe fantasy to be.

A good author makes you fall into a story, not just read it.