The article repeatedly mentions Hasbro is trying to over monetize its brands for short term gains.
Translation: squeeze every last nickel out of the rubes (their very loyal fanbase).

Hasbro 'continues to destroy customer goodwill' and the stock could crash 29% as it dilutes the value of Magic: The Gathering, Bank of America says

https://ca.finance.yahoo.com/news/hasbro-continues-destroy-customer-goodwill-212500547.html