@caseynewton do you mean tweeting used as a genericised term or ‘Tweeting’ as in specifically using the bird site?

The former is just a form of social interaction in a digital-enabled age.

If you mean the latter the better question to ask is, ‘why is your employer continuing to spend ad money on a site that tolerates hate speech and replatforms bigots and conspiracy theorists?’ rather than going after the little guy.