@caseynewton For as long as big brands keep using it to excite people it will be doing fine.

Satya Nadella
https://twitter.com/satyanadella/status/1623031898544152578

Tim Cook
https://twitter.com/tim_cook/status/1617911156269776897

When accounts like those disappear then it's dead, not earlier.

I'm surprised about Apple though @pschiller did take a jump, but I don't quite understand his Fellow status there, it's not deciding part anymore.

If we see @[email protected] then Mastodon has arrived.