‘De-Influencers’ Want You to Think Twice Before Buying That Mascara

TikTok users are speaking critically about viral products and advocating for thoughtful shopping habits. On a platform known for driving consumption, is change even possible?

WSJ
Future Wirecutter staffers.

@dsilverman

For anyone stuck with that firewall, here's a link:

https://archive.ph/UC69o

archive.ph

@dsilverman A large part of the appeal of affiliate marketing is that a person stakes their personal reputation on their critique whereas the corpos would gladly feed you bug poison for a buck if they could.

Critics exist, this is not new.

@dsilverman Shit, all this time, I've been a "de-influencer"? I thought I was just bitching and moaning.