Dwight Silverman

"De-influencers." There's hope yet.

https://www.wsj.com/articles/de-influencers-tiktok-social-media-11675355490?st=4nda828b7c9cx47&reflink=desktopwebshare_permalink

‘De-Influencers’ Want You to Think Twice Before Buying That Mascara

TikTok users are speaking critically about viral products and advocating for thoughtful shopping habits. On a platform known for driving consumption, is change even possible?

WSJ
Feb 5, 2023 at 2:38pmWeb
Show threadDwight SilvermanFeb 5, 2023
Future Wirecutter staffers.
Show threadDaltonRoadFeb 5, 2023

@dsilverman

For anyone stuck with that firewall, here's a link:

https://archive.ph/UC69o

archive.ph

Show threadRed FasterFeb 5, 2023

@dsilverman A large part of the appeal of affiliate marketing is that a person stakes their personal reputation on their critique whereas the corpos would gladly feed you bug poison for a buck if they could.

Critics exist, this is not new.

Show threadLouis IngenthronFeb 5, 2023
@dsilverman Shit, all this time, I've been a "de-influencer"? I thought I was just bitching and moaning.