@gbhnews Ooooh. This is a really juicy question... and my thoughts are probably pretty scattered on this at the moment, so do follow up if I say something confusing.

So, if I was on the team at GBH, the way I'd want to be thinking about the Fediverse, at the moment, is to be thinking about what the best ways to implement ActivityPub (the underlying protocol behind Mastodon, and all the other Fediverse software projects) into the organization in a way that's a more powerful and organic tool to the way journalists want to do their job because that's really at the heart of what Mastodon is.... Mastodon is just one of many ways to display data in that format.

That is to say.... depending on what your org's tech stack is.... Is it something that can be integrated into how you're already doing things? Is it more intuitive to have an entirely separate tool?

I think the baseline argument for exploring it though is to reduce reliance on 3rd party applications that can change priorities or disappear entirely negatively impacting your org.

Something like a Mastodon implementation, the way I see it, could act as a bit of a stopgap between what's useful *right now* and tools that could be even more useful to build in the future for a news org, and probably a much smaller, much cheaper technical lift while further possibilities are explored.

I think the thing that's hard to wrap the brain around at the moment for a lot of folks is that ActivityPub kinda introduces a different model of info distribution to the table that all of us are still trying to figure out what it might be useful for, and I'd expect to find confusion and resistance in a board room at the moment....

Hope that made some sense. 😂