Kinda hoping that Netflix's new "we'll ban you if you watch the Netflix account you paid for outside of your home too much" story turns into a "New Coke"-style business school case study in how to do something totally stupid that pisses off your most loyal customers, and leads Netflix to reverse course quickly.

@mmasnick It seems like a hell of a bind though, should they not do anything about password sharing?

I use my Netflix when I travel, which is often, but – for example – daily almost concurrent logins from another specific location must surely be indicative of something more than just "using your own account from another location"?

@mikestevens what's the bind? They already have different offerings that limits number of streams. No reason to block password sharing too.
@mmasnick Ah, fair enough. I am obviously not well enough educated on the topic, haha.

@mikestevens @mmasnick Take my example.

I have a home in California. My job is here.

My wife moved for her job and lives in Oregon. (Happily married, living apart.)

Our daughter goes to college next fall, in neither place.

Are we supposed to have 3 accounts? Why? My wife and I rarely watch the same movies or shows regardless of physical location.

@trollball @mikestevens @mmasnick Why? Because then Netflix get three times the money. That's why.

@fishidwardrobe @mikestevens @mmasnick Or $0, if I walk. 😁 (Nothing new to you in that comment, obviously)

I wonder how Netflix did a market survey to estimate the effect. Doesn’t seem like something you’d just do based on gut. But maybe I’m naive.

@trollball @mikestevens @mmasnick well I think it's just as likely that *they* are
@mmasnick @mikestevens it’s an untapped revenue stream, won’t somebody think of the shareholders

@mmasnick @mikestevens

yes and no. last time I checked they had the HD + streams or no HD and one stream. which is silly. Don't bundle stuff. A lot of single people would pay more for HD but have no need for more than one stream at a time, I am guessing.