Evolution of Smart Products cartoon - Marketoonist | Tom Fishburne

One of the most popular cartoons I ever drew was about the Internet of Things, right after Google announced the acquisition of Nest in early 2014. “I think my Nest smoke alarm is going off,” one character tells another. “Google Adwords just pitched me a fire extinguisher and an offer for temporary housing.”

Marketoonist | Tom Fishburne - Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking.

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EVOLUTION OF SMART PRODUCTS
1. Classic toaster: Makes toast
2. Wifi-enabled toaster: Makes toast after making you wait for a firmware update.
3. Data-driven toaster: Makes toast after watching how you like toast.
4. Toaster as a service: Makes toast for $5.99 a month.
5. Ad-supported toaster: MAKES TOAST AND LETS YOU KNOW THAT SMUCKERS IS ON SALE. (strawberry jam?)
6. A.I. (HAL): TOAST? IM AFRAID I CAN'T DO THAT, DAVE.

By: TOM FISH BURNE marketoonist.com