A theory why modern interior design is what it is.
Interesting to see all the comments claim "resale value", when I can tell you first hand, architects and designers strive for this even outside the "resale" demographic.
@matttwood it's an interesting theory but I think "landlord gray" is itself a product of hegemonic control and inhuman capitalism. because housing (at least in the US) is now overwhelmingly used as an investment thing, HOAs make mandates on what your house can look like on the exterior, landlords control what your walls look like, and if you're one of the lucky ones who can buy something, virtually everything on the market is painted up to remove all individually
@matttwood brands - for reasons unknown - are also all working to jettison any personality in their branding, to remove colors, simplify logos, and all use the same damn font. I think it's a matter of time before everything is the same dreary grays or we all snap and there's beautiful color everywhere again
@matttwood I bought a place about two years ago and the walls are all landlord gray or muted colors, mostly because I haven't had the time and energy to rework it into something beautiful. I want to eventually decorate most of the walls with pretty gradients and colorful murals
@matttwood "could a depressed person do this" etc etc
@matttwood interesting. Definitly agree in the attraction of minimalist and calming colours in my home for the pursuit of peace. I suspect advertising plays a role, but in my case (and I'm just one guy) it resonates with a larger picture of finding order, amidst chaos, and peace, amongst turmoil.
@matttwood look I don't know why no one has brought up classism or racism. Aside from the rank equation of cleanliness with whiteness or bland colors, you've got the inherent signifier that one has the means and the time to maintain a domicile which displays soiling or dust very clearly and prominently. As opposed to color expression which might still require upkeep but without an obvious display the disarray of daily living (or camoflaging mess through visual saturation).