my biggest criticism about the original Star Wars is that they called it a "Death Star". any evil imperialist organization worth its salt would hire a consulting firm to come up with something like "Liberation Sphere"

@healyn

Evil authoritarian imperialist entities don't care what people think of them.
Wresting power is enough, and the threat of death has always been recognized as a highly persuasive and powerful motivator.
Particularly if you have a weapon that can vaporize planets.