Paul Haddad 
A conversation I had last night with my wife. Sent the screenshot via messages.
"Tik tok?"
Look above it
"Elephant app?”
What did we do this week?
"I know you launched an app but what's the elephant have to do with it?"
…
Matt Wilcox@paul Biggest takeaway: normal users are seeing the featured apps as ads and auto-filtering them out of their mind.