Its called the bird site because that is how corporations posting to it rank the quality of the reader's brains.

"If you're an American, you statistically have a 95% chance of failing this basic world map quiz. Most Americans can't even name which country this is."

I read this as, "If you're an American, you statistically have a 95% chance of being incredibly stupid. Most Americans can't even name which country this is, they are that stupid. So are you going to continue to be stupid or are you going to click on our link to pass a really easy quiz that puts 90% of the people taking it in the top 10%."