David ChartierJan 26, 2023

#Twitter ad spending dropped by over 71% in December.

You know, *the* capitalist consumerism buy all the things you don’t need month of the year in many of its largest markets.

Lol

https://www.reuters.com/technology/ad-spending-twitter-falls-by-over-70-dec-data-2023-01-25/

Ad spending on Twitter falls by over 70% in Dec - data

Advertising spend on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk's takeover.

Reuters
Show threadRock NorrisJan 26, 2023
@chartier One has to wonder if the Twitter shareholders regret their decision to let Elon buy them out? Unless they all dumped their stock as soon as he came on board to take advantage of the early surge, which wouldn’t surprise me.
Show threadDavid Chartier
@rocknorris I'm not familiar with the details of the purchase. I kind of assumed it was a done-deal sort of thing, everyone cashed out in the sale and walked away. Now you have me curious.
Jan 26, 2023 at 1:10pmWeb