When most people think of capitalism, they think of companies like Apple, or Amazon, or Tesla, but they rarely extend their analysis to areas such as film. But film is one of the most important areas for capitalists to control, because people dont listed to facts, they listen to stories. And when you control what gets said in the stories, you control the culture that emerges from the consumption of those stories.

"In the interests of profit, capitalists attempt to control the scope and capacity of social creativity through the rights of ownership, which is a type of authority that rests on the greater social system of private property."
- @notes_on_cinema

https://notesoncinema.com/2021/12/14/making-culture-rational-with-power/

#CapitalAsPower

Making culture rational … with power

notes on cinema