As he does so often, @doctorow nails it in his blog post:

"Here is how #platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die."

https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

Pluralistic: Tiktok’s enshittification (21 Jan 2023) – Pluralistic: Daily links from Cory Doctorow

@dangillmor @doctorow Is there a problem with that? The dying bit, I mean.
@dangillmor @doctorow Replace Users with Employees, and Platform with Company, and this is how companies die.
@dangillmor @doctorow @bitsavers businesses exist to make money for their owners. Nothing more. Everything else is PR. At best, they are amoral entities.

@dangillmor @doctorow @bitsavers

“This shell-game with surpluses is what happened to Facebook. First, Facebook was good to you: it showed you the things the people you loved and cared about had to say. This created a kind of mutual hostage-taking: once a critical mass of people you cared about were on Facebook, it became effectively impossible to leave, because you'd have to convince all of them to leave too, and agree on where to go.“

I really had no trouble leaving. And Twitter is now past.