Mastodon isnt just a life-raft, mastodon is how we win.

The next big thing is not corporate apps. Not corporate anything.

We arent running away from elon, we're replacing him.

@kevinrns Let it not end like email though.

Email used to be federated, but try to self-host your email server now, and all the messages you send will end up in spam of the tech giants, and you have absolutely no chance of getting out of there.

A cautionary tale, I hope we will have learned something if we are looking to truly win, not just win this battle.

@gimulnautti @kevinrns

I recently decided to set up SMTP for a couple of domains, and yeah, it was a pretty long afternoon of peering at man pages and howto guides and fiddling with config files, but it really wasn't *that* hard, and it's working fine now. Once you've got the SPF and DKIM stuff set up, it keeps working.

I really think we need to get the word out there that it's not that hard. The more people are scared off by the complexity, the more email concentrates into a few silos.

@nuthaven @gimulnautti @kevinrns It’s not the complexity of the setup that’s the killer. I gave up self hosting recently because Microsoft would block entire subnets at a time. It took 3 days for them to reply with you don’t qualify to be whitelisted. Then it took 3 more days to appeal. Once they agree it takes 2 days before they accept your IP. That was as frequent as every 3 months. I can’t have my online store not send emails because Microsoft are lazy.

@travis_nice @nuthaven @kevinrns Yes. That was the point. As federated social media proceeds and big companies inevitably get involved, people could find their services most preferable, whether we like it or not.

This cautionary tale of how email became unfederated, because domination of oligopolies, should serve as an early warning of what could happen here as well. Success has a tendency of blinding people to what made it possible in the first place.