We have a new study out!

The short version is this: "Car Brain" - the cultural blind spot that makes people apply double standards when they think about driving - is real, measurable and pervasive.

Read on for more details... 1/14 @[email protected] @[email protected] @[email protected]

This work was carried out with top-class humans @[email protected] and @[email protected]. We did something deliberately very simple: we had an independent polling agency contact a representative sample of 2157 people across the UK and ask them five questions 2/14
Randomly, people either got questions about driving or they got the same set of questions with a couple of words changed so that they asked exactly the same things, but not about driving 3/14

For example, half were asked if they agreed:

"People shouldn't drive in highly populated areas where other people have to breathe the car fumes"

and half got:

"People shouldn't smoke in highly populated areas where other people have to breathe the cigarette fumes"

4/14

(We originally considered specific v general questions, e.g.,

"People driving cars in public places should be liable for any harm..."

"People operating machinery in public places should be liable..."

but decided that changing the context was neater and less subjective) 5/14

Here's the full set of answers. As you can see, responses could change dramatically when driving was mentioned. All except Question 2 were hugely statistically different.

This doesn't make sense! The principle is the same in both forms of each question; only context changes 6/14

What we demonstrated is an example of the "Special Pleading Fallacy" https://en.m.wikipedia.org/wiki/Special_pleading where certain specific cases get a free ride in thought and discourse. People selectively fail to apply the moral and ethical standards they would use in other contexts 7/14
Special pleading - Wikipedia

Is this self-interest? Cognitive dissonance? Most people drive, so it might make sense they'd make excuses.

But no. We separated out the subset of people who didn't themselves drive and they basically responded the same as the drivers, also making special pleading for cars 8/

This all required a deeper explanation. We interpreted the findings within a socio-ecological framework: each of us is surrounded by a series of social, physical and cultural environments that shape how we think and act. And how do these look when it comes to motoring...? 9/14
We routinely see people driving short distances, speeding, parking badly, all while given priority over pedestrians; free parking; urban and residential streets designed for fast driving; subsidies; lax enforcement of traffic laws; clearly deadly vehicles made legal... 10/14
Growing up surrounded by that environment, people internalise the idea that fast, untrammelled, near-consequence-free motoring is normal and, moreover, people conclude that *this must surely be the proper way of things*. In our paper we call this mindset "Motonormativity" 11/14
We chose this term to draw parallels with other areas such as heteronormativity, where similarly a certain perspective unthinkingly gets accepted as both normal and proper, with other groups obliged to accommodate this https://www.simplypsychology.org/what-is-heteronormativity.html 12/14
What Is Heteronormativity?

We suggest this mindset isn't just present in the public, it's also endemic in policymakers and people who look after public health. This explains a lot of planning and policy decisions: they make sense if you assume everyone drives and that this can't, or shouldn't, change 13/14

We end with a call for policymakers to recognise their unconscious and institutional biases and to implement mechanisms to overcome them in planning and health decisions.

You can read the full paper here for free https://psyarxiv.com/egnmj

Thanks for reading! 14/14

@ianwalker Incredible research. As a multi-modal driver / cyclist / public transport-er (that last one doesn't work as a descriptor), this has made me think about how we view the position a car takes in society. Especially that 1st Q about your car or belongings getting stolen. Expands well beyond into drivers believing they are being considerate (to other drivers) by parking on pavements & leaving more space for cars to drive past. How do we tackle this? It's taken 40-odd yrs to get this stage.
@natzdb Thank you! I think the first stage is for people to admit there's a problem. I hope on some way this work makes people start to notice that. The dream is they put systems in place to counter the problem, and to stop ourselves actinf in a way that's actually counter to our values
@ianwalker just finished reading your superb paper. Fascinated by the final Q smoking v driving & how much that will have changed since intro of smoking ban 15y ago. I remember the backlash at the time, now it's totally normal that you don't smoke around others indoors. Can only hope we make equally rapid progress with urban design & public health messages re: driving. Keep up the great work.