Microsoft should get into the home security business because Eufy, Amazon, Google, and others all have major trust issues.
Excellent article by @Gwanatu, with some input from myself.
Microsoft should get into the home security business because Eufy, Amazon, Google, and others all have major trust issues.
Excellent article by @Gwanatu, with some input from myself.
@theomegabit Yes. MS's rep amongst consumers is 📈:
https://www.theceomagazine.com/business/management-leadership/trusted-brands-2021/
https://www.windowscentral.com/microsoft-has-better-reputation-apple-google-and-other-tech-giants
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=1422
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=118&year=1352
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=248&year=1365
@theomegabit Privacy/security/trust all go hand in hand on this issue, doesn't matter. Again, Microsoft does rank well, or rather near the top (Amazon does do quite well, although I'd argue Ring has had some security concerns with footage, hacking, etc. in the past)
MS's role in cybersecurity is massive (see war in Ukraine and Russia's Fancy Bear)
https://www.newsweek.com/americas-most-trustworthy-companies-2022
https://www.marketingcharts.com/customer-centric/privacy-and-security-119158
https://www.wired.com/story/microsoft-russia-fancy-bear-hackers-sinkhole-phishing/
@daniel_rubino Go hand in hand in which way?
You can be good at one and not the other. In the case of the big players (Amazon / Google / Microsoft) they are all quite good at security in their own ways. Truly. Privacy however, none of them are.
@theomegabit "Privacy however, none of them are."
Is this your opinion or is this backed up by consumer sentiment/data/evidence/independent ratings?
Becase I'm looking for data here on this topic, not conjecture.
@daniel_rubino How about another - https://arstechnica.com/information-technology/2020/03/study-ranks-edges-default-privacy-settings-the-lowest-of-all-major-browsers/
This is hardly a fringe belief and is well researched.
@theomegabit Again, you're missing the point.
Linking to stories about security vulnerabilities (from 3 years ago) is not the same as consumer trust/sentiment, which is the point I'm driving when arguing for MS to go into home security.
@daniel_rubino I’m not - you mentioned security and privacy being one in the same. As for age of some of the bulbs, sure. I spent 10 seconds googling. Point being, this isn’t some birds-aren’t-real conspiracy….
I expect some level of bias (you write for a windows site after all). I’m merely asking you to perhaps realize said bias.
While I do work primarily with AWS now, that’s only the last ~5 years. I spent twice that prior in Windows / Microsoft exclusively.