Daniel RubinoMicrosoft should get into the home security business because Eufy, Amazon, Google, and others all have major trust issues.
Excellent article by @Gwanatu, with some input from myself.
theOmegabit@daniel_rubino and Microsoft is the one to lead trust? I mean, relatively, sure, the bar is so low with the others. But I don’t think that makes that sound good.
@theomegabit Yes. MS's rep amongst consumers is 📈:
https://www.theceomagazine.com/business/management-leadership/trusted-brands-2021/
https://www.windowscentral.com/microsoft-has-better-reputation-apple-google-and-other-tech-giants
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=1422
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=118&year=1352
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=248&year=1365
@daniel_rubino Their rated rep and reality are two very different things. I mean ffs, one (spot reading) of the brands listed in your linked articles is Alipay in China. You can’t claim with a straight face that is legit. You’re conflating mixing security and privacy when they’re both different.
@daniel_rubino But in the sphere of home security / IoT, it’s mostly a vast wasteland of garbage and unregulated crap. That bar couldn’t get lower. And in privacy, Microsoft, along with amazon and google are atrocious. In terms of security, it flips - all three are actually quite good organizationally.
@theomegabit Privacy/security/trust all go hand in hand on this issue, doesn't matter. Again, Microsoft does rank well, or rather near the top (Amazon does do quite well, although I'd argue Ring has had some security concerns with footage, hacking, etc. in the past)
MS's role in cybersecurity is massive (see war in Ukraine and Russia's Fancy Bear)
https://www.newsweek.com/americas-most-trustworthy-companies-2022
https://www.marketingcharts.com/customer-centric/privacy-and-security-119158
https://www.wired.com/story/microsoft-russia-fancy-bear-hackers-sinkhole-phishing/
@daniel_rubino Go hand in hand in which way?
You can be good at one and not the other. In the case of the big players (Amazon / Google / Microsoft) they are all quite good at security in their own ways. Truly. Privacy however, none of them are.
@theomegabit "Privacy however, none of them are."
Is this your opinion or is this backed up by consumer sentiment/data/evidence/independent ratings?
Becase I'm looking for data here on this topic, not conjecture.
@daniel_rubino I mean, if you want to consider it the opinion of the majority of the security / infosec community, sure, it’s just opinion. Are you being serious or not? Ask anybody (seriously) in the security community / industry on if the big 3 (or 5 if you want to expand to social companies ) are leaders in privacy or have a leg to stand on re: privacy. And then simultaneously ask why you might not see those realities surfacing on c-level charts and marketing materials.