Microsoft should get into the home security business because Eufy, Amazon, Google, and others all have major trust issues.
Excellent article by @Gwanatu, with some input from myself.
Microsoft should get into the home security business because Eufy, Amazon, Google, and others all have major trust issues.
Excellent article by @Gwanatu, with some input from myself.
@theomegabit Yes. MS's rep amongst consumers is 📈:
https://www.theceomagazine.com/business/management-leadership/trusted-brands-2021/
https://www.windowscentral.com/microsoft-has-better-reputation-apple-google-and-other-tech-giants
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=1422
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=118&year=1352
https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=248&year=1365
@daniel_rubino At best, Microsoft is no better than the current players you mentioned. That said, where do you want to start?
- Microsoft’s more friendly Chinese censorship stance?
- Their status as first PRISM participant for domestic spying? https://en.wikipedia.org/wiki/PRISM
- Their long storied history of continued, invasive telemetry and data collection throughout all of their products, which over time has gotten worse, not better.
- Increased scrutiny over the above data collection combined with Linkedin - https://www.fastcompany.com/90290137/how-microsoft-has-avoided-tough-scrutiny-over-privacy-issues
- The return to the IE days of data collection with Edge: https://www.zdnet.com/article/a-professor-says-edge-is-the-worst-for-privacy-microsoft-isnt-happy/
- Well documented pitfalls in security response in general: https://arstechnica.com/information-technology/2022/06/botched-and-silent-patches-from-microsoft-put-customers-at-risk-critics-say/