@beej the labelling sucks but it's not actually rice. It's made from konjac yam. Would be better if they called it plant-based rice alternative or something like that...
@beej I think it's a labelling error since the US package calls it "rice style". This is likely reportable to CFIA, if you feel like it. It took months to fix packaging when I reported vegan soup containing dairy milk...
https://www.canada.ca/en/services/health/report-food-labelling-concern.html
Report a food labelling concern - Canada.ca

Find out how you can report a food label concern, including regulation and mislabelling issues.