Propaganda works, and is most effective when its inserted in places where audiences aren't prepared for it or might not even realize they're watching it. https://www.nytimes.com/2023/01/11/climate/climate-propane-influence-campaign.html
The New Soldiers in Propane’s Fight Against Climate Action: Television Stars

An industry group is spending millions of dollars to push back against efforts to move heating away from oil and gas.

The New York Times

@mtsw

i wish i could more actively demonstrate what a low carbon life looks like.

i drive an ev that’s basically powered by water (grid is >95% hydro power). i’m roughly 30k km / 24k mi beyond the crossover point in carbon load for my ev vs an ice car and each subsequent km/mi has nearly no carbon cost.

my home is toasty in winter and i have unlimited hot water. but i don’t have a furnace or hvac or water heater. all that comes from waste heat from a waste to energy plant. no carbon cost