Insights from cognitive science for improved communication of conservation research

Myths
❌ facts change minds
❌ scientific literacy leads to enhanced research uptake
❌individual attitude changes shift collective behaviors
❌ broad dissemination is best

Recommendations
✅ engage the social mind for optimal decision-making
✅ understand power of values, emotions, and experience in swaying minds
✅ change collective behavior
✅ think strategically for biggest impact

https://www.sciencedirect.com/science/article/pii/S0006320722004396?dgcid=author