Douglas Adams' three rules of technology are great examples of normalization of deviance:
1/ Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
2/ Anything that's invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
3/ Anything invented after you've turned thirty-five is against the natural order of things.