Type@Cooper: Franklin Gothic Goes on Forever with Nick Sherman <meta property=

Since its debut at the beginning of the 20th century from the American Type Founders Company, the Franklin Gothic family of typefaces has played a major role in shaping the visual landscape of the United States. It has proven to be a versatile and timeless design for everything from hardcore punk bands to the US military. This talk by Nick Sherman will cover historical info about Franklin Gothic and its relatives, a thorough examination of its design and usage, plus some personal background about how it became the first typeface he fell in love with, why he thinks it deserves more appreciation, and his own efforts to update it for the 21st century.