I gave up 15 years on Twitter and 22,000 followers. I used my anniversary to invite others to follow me to Mastodon, and I pointed out that every tweet is a donation to Musk. We know what he is and what he's doing. He gave Michael Flynn his account back on the anniversary of the Jan. 6 insurrection.

I started my #Twitter exodus as a boycott against Musk. Now, I'm thrilled to be here. I miss a few things, but Mastodon is just built better. I feel like it makes me (and you) better, too.

@augieray This is the conclusion I came to as well. When a single person owns the platform, every discussion, even dissent and protest on that platform serves to their benefit.
When he adds back in controversial figures, that's news, and the first thing that happens is people go to the site to see what is being said and put in their own thoughts. So he has incentive to keep being an edgelord.
Conflict drives conversation there, not consensus.