From Business Insider - Jan 8, 2023

Paul Krugman, Nobel economist:

"Tesla...a brand whose customer base largely consists of wealthy cultural liberals who were attracted in part by Elon Musk's perceived with-it persona," Krugman wrote in a New York Times op-ed. 

"Given all that, Musk's public embrace of MAGA conspiracy theories is an almost inconceivably bad marketing move, practically designed to alienate his main buyers."

How true.