Matthias StreitzDatenbasierte Personalisierung bei Publishern? Leseverhalten schlägt Demografie als wichtigster Faktor. (Bisschen älterer Text, scheint mir trotzdem noch sehr zutreffend.) https://digiday.com/media/digiday-research-how-publishers-are-using-ai-to-enhance-reporting-personalize-content-and-provide-customer-service/
Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service
In this third installment of a research series on emerging technologies, Digiday+ Research looks at how publishers are — and aren't — using NLP and data-driven personalization.