RT @[email protected]

Breaking: In decisions just out, Meta is not only on the hook for privacy fines totaling nearly €400 million, but it must also — quickly — find a new legal basis for its sprawling targeted advertising empire. 🧵

https://pro.politico.eu/news/158293

🐦🔗: https://twitter.com/vmanancourt/status/1610652904188174338

POLITICO Pro

Can smart EU lawyers with data protection chops help me understand the basic legal proposition of this case?
I get the Art 6 bases for processing, and how Meta’s latest maneuvers (moving from consent to contractual basis) were legally sketchy and made EDPB mad. 1/
But I don’t get at a more fundamental level why “take it or leave it” is not an option. I’m probably out of practice.
2/
Why can EDPB say “Meta, you have to offer this service on different and less profitable terms than you do now”? Why was consent not an OK basis, with FB saying “this version, where you consent to targeted ads, is the one we offer”? 3/
I’m not trying to push back (yet). I assume there’s a good answer, or else I’d see more coverage. But I haven’t found it so far. @[email protected]? @[email protected]? @[email protected]? 4/