Tbh mastodon is kinda better than twitter as a product.
No ads / promoted posts nonsense.
Sensible timeline that doesn't try to feed me algorithm content
And the best bit:
All profiles can be turned into rss feeds by adding .rss to the end of the url.
Edit your posts
Yaaaasss
Seems like the biggest issue is just cleaning up / making the sign up process a bit more comprehensible to non tech users.