"Across the country, Democrats began employing a new strategy — known as relational organizing — to win in states where complex conversations needed to be had and relied on the power of friends, family and neighbors to have those discussions."
https://www.democracydocket.com/opinion/democrats-won-state-legislatures-by-getting-personal/
https://www.democracydocket.com/opinion/democrats-won-state-legislatures-by-getting-personal/